Google will certainly need AMP and also approved pages to match as of February 1, 2018
Google has stated that beginning in February 2018, Accelerated Mobile Pages (AMP) and approved web pages need to match or have extremely “close parity.” AMP web pages that do not match the material of canonical web pages “will certainly not be considered for Look features that require AMP, such as the Leading Stories slide carousel with AMP.”
Material parity has been a need for time, but Google is currently tipping up enforcement. Nevertheless, the business is at the same time stressing that AMP is not a ranking signal, as well as there will certainly be no charge– apart from the above loss of potential presence– for pages that cannot abide.
Google is doing this due to the fact that it is seeing AMP utilized, in some minimal contexts, on “teaser pages” that offer only limited content. Google makes use of the instance of a newspaper article whose AMP web page includes a passage with a prompt to click for the “full tale.” In such situations, customers are being needed to “click two times to obtain to the actual material.”