What To Expect From Online Advertising In 2018 According To Adzooma
Voice search already accounts for 20% of searches on Google
NOTTINGHAM, United Kingdom (PRWEB UK) 17 January 2018
2017 was a record-breaking year for the digital marketing industry. As is customary, online marketing spend grew significantly across the past 12 months, but for the first time ever, more money was spent advertising online than on television.
As online marketing continues to boom, and more competitors skirmish for the customer’s attention, it’s essential for businesses to stay ahead of the curve.
Adzooma have over 20 years experience in the digital marketing industry and have a proven track record of predicting developments and movements online.
“An all too frequently overlooked and forgotten part of the digital marketing landscape is voice search, but it’s something businesses should keep an eye on throughout 2018,” says Adzooma’s Marketing Manager Ruby Davies.
“With more and more people purchasing Amazon Echo’s and Google Home’s, along with those using Siri on their iPhone and the equivalent on Android, voice search already accounts for 20% of searches on Google.
“By 2020, that figure is likely to rise to 50%. 2018 is the year for search engine marketers to get ready for that seismic change by futureproofing their business and making sure their website and adverts are voice-search friendly.”
As experts in the world of Pay Per Click (PPC), Adzooma also cites audience targeting on Google AdWords as something that is only likely to get better throughout the next 12 months.
“The incessant rise of mobile use is something for digital marketers to get excited about in 2018. With Google’s mobile-first index likely to roll out later this summer, 2018 is the year to take advantage of the exploding mobile market,” continues Davies.
“Nearly one-third of all mobile searches are related to location, and with Google having dramatically improved audience targeting options on Google AdWords over the past few years, now is the time to capitalise.”
To read more go to https://www.adzooma.com/online-advertising-trends-2018/
Adzooma is a Google AdWords enhancer for small to medium businesses. Adzooma streamlines and simplifies the process of setting up and managing your PPC campaigns. You can sign up to Adzooma here https://www.adzooma.com/