Habazar Internet Marketing and Social Media Campaign Management

SearchCap: Bing & Reddit, Google travel pricing & meta descriptions

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google: Fundamentals of writing meta descriptions don’t change with longer search snippets
  Dec 14, 2017 by Barry Schwartz

  Google has officially commented about what webmasters should focus on when writing meta descriptions after Google extended their search result snippets.

• Google adds price tracking features to flight search, hotel search and Google Trips
  Dec 14, 2017 by Barry Schwartz

  Google adds several features to help searchers plan their getaways.

• How to calculate your marketing budget
  Dec 14, 2017 by Digital Marketing Depot

  Determining a marketing budget can be frustrating. Are you investing enough? Are your marketing dollars being applied in the most efficient way? How do you know if what you’re doing is working? There are subjective answers that are easily disprovable from one budget period to another. What worked last year isn’t necessarily going to work […]

• Bing announces AI-powered new ‘intelligent search’ features
  Dec 14, 2017 by Greg Sterling

  None of the features or changes is disruptive, but they collectively point to the fact that search evolution is accelerating.

• SEO in 2018: Optimizing for voice search
  Dec 14, 2017 by Bryson Meunier

  Columnist Bryson Meunier argues that by understanding the nuances of voice search, marketers can do a better job of helping searchers find exactly what they’re looking for when they’re asking for it by voice.

• Microsoft adds Reddit data to Bing search results, Power BI analytics tool
  Dec 13, 2017 by Tim Peterson

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