by Geoff Lord
Posted on 2021-07-24 17:27:21
Everyone knows that Google My Business is an extremely important factor in a company’s presence on the internet and that there is a myriad of “Best Practice” tutorials and “How to” tutorials and videos on YouTube.
It would take most people years to disseminate and even begin to understand exactly what the best practices really are. Because of that many people either just set up a GMB as best they can and hope for the best or outsource it to an “Expert” ( I use the term expert very loosely here) in setting up Google My Business accounts and hope that they set it all up correctly. By outsourcing it they do at least stand a chance that most of the basics will be in place. The cost of Outsourcing a Google My Business can vary from say $100 to $X.000’s.
In this guide, I am going to take you by the hand and help you to set up your own Google My Business account and then Optimise it so that you can “Do It Yourself” which will also help you to understand the how and why to do certain things to get it right the first time and then be able to manage it yourself going forward.
What you have to understand is that what you are really doing is “ Establishing Your Brand” on the internet in such a way that Google knows exactly what your business is and how it operates. This is what Google want, which is why they set up the Google My Business system so that they can better understand your intentions and index your business in their “Map Pack” so that people searching for your business can find you easily.
Let us begin by first of all checking to see if you already have a GMB account and if so check to see what you already have and assess what changes need to be made to “Optimise” it.
The easiest way to make a start is to use our good friend Mr Google™. Now there are many reasons why it is best to start here, but the main one is that Google probably has the widest reach the entire World Wide Web and is quite often the first place that most people go to find anything on the internet, so it makes good sense to go to the most used and make sure that people can find you!
Most people will already have some sort of connection with google because Google is very good at making you sign up to things as you try to get information or use some tools which they provide for FREE out of the goodness of their heart!! Yeah!! or in other words, sign up for this or we will not let you use it or see it!! However, we have all learned to accept that we just have to accept, or we do not get what we want.
If you are bricks and mortar type of business then you especially need to have a GMB listing because when anyone goes to search on the internet via Google (which is the World most used search engine) google tries to provide searchers with a localised list of business relevant to your search.
Depending on the Keywords you enter into the search engine they will try to place what is known as the “Map Pack” at the top of its searches so that people have fast access to find things in the local area to where they are searching from.