3radical, the Developer of the Award-winning Audience Engagement…

21 February 2018

Habazar Internet Marketing and Social Media Campaign Management

3radical, the Developer of the Award-winning Audience Engagement…

David Eldridge, CEO, 3radical

David Eldridge, CEO, 3radical

We’re delighted with both the support from our investors and the continually growing appetite of brands around the world for our innovative audience engagement platform.

3radical, the developers of Voco – the engagement platform that enables brands to connect with audiences in a new way with real-time, interactive digital experiences and games across multiple channels – today announces it has completed a £3 million funding round.

Substantial backing from UK investors

Following its commercial launch in South East Asia in 2014, and in the UK and Australia in 2015, 3radical has gone from strength to strength winning major brands and awards for its ability to create true engagement with audiences.

In this funding round, 3radical has received the support of a range of private investors from the UK to raise £3m. The investment will be used to drive continuing growth into existing and new markets.

Management team to underpin continuing growth

To support this next stage of growth, important new hires have also been announced including David Newberry as Chief Marketing Officer. David is an accomplished technology CMO having held the role at companies including marketing software company Portrait Software, and Pitney Bowes following its acquisition of Portrait. As well as being the author of two books – Marketing Undressed and Startup Ignition – David has been recently recognised by Brand Quarterly as one of the Top Marketers over 50 and also ranked by Executive Rank in their list of top 250 CMOs globally.

Alongside David, other key new hires include Rachel Swann who has been brought on board as European Commercial Director, joining from a senior commercial role at HIVE. In South East Asia, Samantha Baker has joined to lead the Customer Success team, underpinned by her experience as a senior marketer at UK agency Jaywing before moving to Singapore.

David Eldridge, 3radical CEO, is excited to be building another leading UK headquartered technology player and the recent momentum it is experiencing.

The next phase of growth

He comments: “We’re delighted with both the support from our investors and the continually growing appetite of brands around the world for our innovative audience engagement platform. The future holds exciting opportunities for us to continue our rapid growth in the UK, Asia Pacific and – in time – the US. We look forward to driving continued innovation with both our existing and new customers, supported by this recent funding round and a hugely strengthened leadership team.”

He continued: “Our company vision is to bring the kind of exciting engagement and emotional connection we get when communicating with our friends using day to day social media platforms – to business. Our award-winning Voco software platform enables brands to create interactive, rewarding digital content and deliver it via the right channels to individuals – whether they be consumers, employees or citizens. Our technology is enabling brands to change the way their messages are communicated to motivate response and build true ongoing engagement. From flat emails, short-lived apps and one size fits all websites to relevant, interactive, online experiences which further build connection and brand affinity across the engagement journey and most importantly, on the audiences’ terms.”

Continually developing the technology platform

Voco has also seen a number of key enhancements in the last 6 months, including the inclusion of new interactivity elements and additional social channels such as Instagram. It has also been designed to scale-up quickly as 3radical works with an increasing number of larger enterprises.

Key has been the convergence of customer and employee engagement functionalities to create a true audience engagement platform. Many brands are realising that engaging their own staff and creating an exceptional employee experience drives customer experience and ultimately profitability. An increasing number of implementations of Voco covering both employee and consumer engagement has seen the addition of new capability around internal photo sharing, interactive forums and peer to peer and group chats to support both inside out and consumer-facing content.

Informed by 3radical’s own vision, and input from its major customers, there is an ambitious roadmap going forward ensuring Voco’s lead in this rapidly developing market.

New customer wins

In recent months, 3radical has won significant new business with a number of top brands including Zizzi, Matalan, BWIN (behind Foxy Bingo), Temasek, Hallmark Hotels and National Australia Bank. Late last year, the Minister for Education for Singapore also announced the nationwide rollout of POSB Smart Buddy, a 3radical Voco powered app combining cashless payments with interactive content teaching school children the value of savings and healthy living.


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